Director, Social Content & Strategy

US-CA-San Francisco
Category
Video
IGN
Type
Regular Full-Time

Overview

Ziff Davis, a subsidiary of j2 Global, Inc., is a leading global digital-media company operating in four core verticals: Technology, Gaming, Healthcare and Shopping. Its brands – PCMag, Speedtest, ExtremeTech, Geek, Toolbox, IGN, Everyday Health, AskMen, Offers.com, TechBargains, emedia and Salesify – produce and distribute premium content across multiple platforms and devices. Ziff Davis delivers advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide. Ziff Davis publishes in 25 languages and successfully partners with local publishing operators across 114 countries.  

 

IGN is seeking a Director, Social Content & Strategy with a deep knowledge of the social media landscape and video strategy and a love for entertainment and video game content. This position is based in our San Francisco office, and requires experience managing a team of content creators with focus on social and video content. This person will be directly responsible for the growth, reach, and health of all of IGN’s social channels - including but not limited to Facebook, Snapchat, Twitter, and Instagram.  Experience working in online media or TV preferred, with focus on games, movie, TV, and comics coverage verticals.

Responsibilities

  • Manage and direct a team of social content creators, with heavy focus video production and story-telling strategy
  • Work with editorial staff to develop social-optimized coverage plans and execute according to best practices
  • Lead social strategy and growth for the organization
  • Cooperatively conceive and organize new programming to increase viewership across multiple social platforms, including Instagram, Facebook, Snapchat, and Twitter
  • Create and implement reaction and participation strategies to capitalize off of trends and tent pole events
  • Oversee final products, publishing, and syndication practices and social workflow
  • Interface with sales and integrated marketing teams to provide ideation, direction, and feedback for socially-intended branded content
  • Develop social content strategies and coverage for industry events such as E3, SDCC, PAX, SXSW, movie premieres, game launches, and more - both onsite and remotely.

Qualifications

  • 3-5 years of management experience
  • 5-7 years of video production, editorial, or social media experience
  • A strong understanding of analytics, including the ability to identify trends, and how to best develop content in response
  • Ability to lead and manage a team, delivering feedback on content and performance in support of personal growth, while always working well with others in a collaborative, team environment
  • Experience in covering events and tentpole moments with quick turnaround and accuracy
  • A positive, problem-solving attitude
  • Strong understanding and experience working with creators, influencers, and online personalities
  • Passion for IGN, video games, movies, and TV

It would be extra awesome if you had…

  • High-level experience working directly with social media companies
  • Experience working with communities and influencers
  • Worked on social “stories” products, branded content, or other premium content formats
  • Hands-on experience with project management software such as Trello, Basecamp, etc. to track creative projects.
  • Strong understanding of emerging trends, social tools, and practices
  • Experience as social media leader at a TV, entertainment- or game-centric media company

Here’s the good stuff about us…

  • Live and breathe video games, movies, TV and comics, see secrets before the rest of the world.
  • A huge, passionate audience across all platforms: content created at IGN is seen by millions
  • Open and casual work environment

 

**We Are An Equal Opportunity Employer**

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