PR Marketing Specialist

US-NY-New York
Category
Marketing
Ziff Davis
Type
Regular Full-Time

Overview

Ziff Davis, a subsidiary of j2 Global, Inc., is a leading global digital-media company operating in four core verticals: Technology, Gaming, Healthcare and Shopping. Its brands – PCMag, Speedtest, ExtremeTech, Geek, Toolbox, IGN, Everyday Health, AskMen, Offers.com, TechBargains, emedia and Salesify – produce and distribute premium content across multiple platforms and devices. Ziff Davis delivers advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide. Ziff Davis publishes in 25 languages and successfully partners with local publishing operators across 114 countries.

 

For more than 30 years, PCMag has been the leading authority on technology buying, delivering independent reviews of more than 2,500 products per year. PC Labs, our 5,000-square-foot testing facility in New York City, is where our experienced staff develops and performs accurate and reproducible test methods that help us identify the best (and worst) products so our readers can make smart buying decisions. PCMag’s Editors’ Choice award, the PC Labs’ highest endorsement, is recognized globally as a trusted symbol for buyers and sellers of technology products and services.

 

Ziff Davis Tech and Commerce is looking for a dynamic PR Marketing Specialist to focus on public relations and link building for its blue-chip property PCMag. Reporting into the Senior Director of Content Marketing, you will be

tasked with conceptualizing and executing innovative ideas to promote and distribute our content.

 

We’re looking for someone who is:

  • A tech enthusiast - You like technology and like to keep in touch with blogs and influencers daily to stay on top of trends.  
  • A pro at content marketing - You have a knack for developing content marketing strategies and you nurture great relationships across the industry.
  • Data-obsessed - You know your way around Google Analytics and other analytics tools and are capable of quickly adapting your strategies according to what the data tells you.
  • A problem solver - You have lots of initiative and strong problem-solving skills. You demonstrate a sense of urgency -- you like to do things well and finish them quickly.

**Ziff Davis is an Equal Opportunity Employer**

Responsibilities

This will include, but will not be limited to:

  • Contributing to the planning of the content marketing roadmap, and lead the execution of various PR and link building campaigns
  • Writing and sending targeted emails to drive interest by relevant media outlets
  • Tracking effectiveness of the work and report results
  • Helping manage our social partnerships and find new ones to promote our buying guides and other relevant endemic pieces
  • Working with social influencers to create and amplify content

Qualifications

  • 3 years of experience in digital marketing, media relations or related fields
  • Bachelor’s degree in Public Relations or Digital Marketing preferred
  • Understanding of SEO preferred
  • Familiarity with Google Analytics, Omniture, comScore, etc.
  • Strong communication skills (verbal and written)
  • Experience in consumer tech a plus

In your submission, please send your resume, cover letter and links your social media accounts so we can see how you wield your content.

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