Digital Media Delivery Specialist

US-NY-New York
Category
Marketing
Everyday Health, Inc.
Type
Regular Full-Time

Overview

Everyday Health is seeking a dedicated and motivated digital marketer to be the team’s expert in display media delivery and paid channel management for our Professional division, MedPage Today. The Everyday Health Professional team is responsible for clinician properties including MedPageToday.com, DoctorDirectory.com and a network of related properties. Overall we reach over 75% of practicing physicians in the US.

As our Digital Media Delivery Specialist, you will plan and develop digital marketing strategies, manage marketing channels and CPC media sources. You will optimize a sizeable marketing budget across a portfolio of paid media channels, diving into performance metrics and generating insights on marketing campaigns. The role will require ownership from start to finish including managing, tracking, reporting and analysis of all digital marketing efforts to drive successful traffic generation and audience retention for each of our programs.

Responsibilities

  • Review campaigns daily and optimize program tactics to meet client KPIs
  • Produce, manage and assure timelines are being met and in accordance with overall goals
  • Purchases media and inventory based on allowable acquisition costs and optimizes spend
  • Meet regularly with other cross-functional internal teams to showcase results, progress, and drive best revenue results
  • Work with partners and affiliates to maximize available ad inventory
  • Develop detailed analysis of current programs and provide weekly performance reports with optimization recommendations
  • Test and optimize new opportunities
  • Manage assets, targeting and program deliverables
  • Stay abreast of new tools, trends, and competitive landscape

Qualifications

  • Minimum of 3 years’ experience in digital media
  • Strong analytical, deductive and problem solving skills with high attention to detail – proficiency in Excel
  • Ability to think creatively with an eye for achieving business metrics
  • Capable of applying learning’s from one campaign across portfolio of products
  • Strong working knowledge either Omniture or Google Analytics and the ability to trouble shoot and verify data obtained through web analytics
  • Skilled in communicating effectively and leading cross-functional teams to reach common project goals
  • Ability to multi-task while meeting tight deadlines
  • Entrepreneurial spirit - Self-motivated, knowledgeable and passionate for success
  • Experience with sales applications including Sales Force and DFP a strong plus

Who We are

 

 

Ziff Davis, a subsidiary of j2 Global, Inc., is a leading global digital-media company operating in four core verticals: Technology, Gaming, Healthcare and Shopping. Its brands – PCMag, Speedtest, ExtremeTech, Geek, Toolbox, IGN, Everyday Health, AskMen, Offers.com, TechBargains, emedia and Salesify – produce and distribute premium content across multiple platforms and devices. Ziff Davis delivers advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide. Ziff Davis publishes in 25 languages and successfully partners with local publishing operators across 114 countries. Everyday Health, Inc., a wholly-owned subsidiary of Ziff Davis, LLC, is a leading provider of digital health marketing and communications solutions.

 

 

Everyday Health attracts a large and engaged audience of over 46 million consumers and over 730,000 practicing physicians in the U.S. to its premier health and wellness properties, and utilizes its data and analytics expertise to deliver highly personalized content experiences and efficient and effective marketing and engagement solutions. Everyday Health enables consumers to manage their daily health and wellness needs, healthcare professionals to stay informed and make better decisions for their patients, and marketers, health payers and providers to communicate and engage with consumers and healthcare professionals to drive better health outcomes. Everyday Health’s content and solutions are delivered through multiple channels, including desktop, mobile web, and mobile phone and tablet applications, as well as video and social media.  

 

 

What We Offer  

 

 

Alongside a dynamic and fun working environment that include amazing views of the Hudson, and on-going career development opportunities, Everyday Health offers top tier medical, dental and vision insurance options including membership to One Medical Group, fully-stocked kitchens with complimentary organic snacks and beverages, and a 401(k) plan with matched contributions. We also have a Flexible Time Off policy so you can take time off as you need it, a Commuter Benefits plan and employee discounts on various services, such as gym memberships and pet insurance.

 

 

**Everyday Health is an Equal Opportunity Employer**

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