Senior Manager, Traffic Acquisition

US-NY-New York
Category
Marketing
Everyday Health, Inc.
Type
Regular Full-Time

Overview

The Senior Manager will advertise Everyday Health’s content portfolio on platforms like Google, Bing, Facebook, OutBrain, StumbleUpon and others. The senior manager will work closes with the market research team to optimize online advertisements viewed by millions of internet users each day.  He/she will understand our digital audience, what drives users to engage with our content and how we can best serve them based on user-level data.  The role requires an analytical and creative mind to perform the analyses, interpret them and communicate them to a wide audience, all with the goal of supporting our mission to empower and inspire people to live their healthiest lives every day.  It is expected that this individual will assume increasing responsibilities over time, driving strategy and making decisions based upon the knowledge base they build by analyzing program effectiveness.

Responsibilities

  • Collaborate with product, editorial, sales, sales development and design to evolve user acquisition and retention strategies.
  • Produce on-site and competitive deep dives to determine traffic drivers, audience spikes and partner impacts
  • Understand users by performing audience segmentatio.
  • Understand the performance between organic and paid traffic acquisition channels
  • Design before-after analyses and run A/B tests to understand what promotional methods work on a campaign basis
  • Develop and distribute reporting to communicate learnings from the past and opportunities going forward
  • Lead the conception and execution of new product launches that help drive new, high quality users to our sites
  • Collaborate with vendors and marketing partners to continue to learn more about our audience
  • Work with other marketing managers in NYC as well as a satellite office in India

Qualifications

  • Proven: You have 3+ years of experience in media or affiliate marketing, SEM, and web analytics.  We also welcome degrees in business administration, marketing, statistics, math, economics, quantitative science, and data science.  Prior direct marketing experience a plus.  Experience with Adobe Analytics preferred (Omniture Site Catalyst).
  • Analytics-obsessed: You’re a connector of dots. People know you as the go-to data whisperer. You’re able to look at a massive spreadsheet and unpack it for truth, using your exceptionally strong analytical and quantitative skills to guide teams on impactful decisions.
  • Collaborative: You’re a cross-functional team player with strong project management and leadership skills, working with an eagle eye for detail and a contagious energy. You run to – not from – a challenge, managing multiple projects, setting priorities and meeting deadlines.  

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