The Account Executive is primary contact for pharma brand managers and agency account executives for a variety of brands on a variety of Everyday Health Pro platforms. Assigned a list of accounts for which he/she is responsible, the account executive is the face of EH Pro, effectively executing campaigns upon receipt of IO or SOW from client calls, to reporting, and managing client expectations and timelines. The platforms employed will include but are not limited to digital media campaigns, email campaigns, and other tactics aimed at increasing physician awareness and utilization of specific pharmaceutical brands. The account executive thinks strategically with ability to focus on details of tactical issues and collaborate with a dynamic cross-functional team of the company’s sales, sales strategy, MLR, design, deployment, and operations staff. As such, the account executive is a highly-organized communicator, both verbally and in written form.
The Account Executive may have opportunity to manage one or two coordinators to gain personnel management and growth experience by supporting their training needs and assisting in the mapping of their professional trajectory.
Build solid client relationship and serve as day-to-day contact with agency / media buyer reps and pharmaceutical brand managers regarding program strategies and tactics
Support sales and recommend organic sales opportunities for client campaign renewals and incremental business
Provide key learnings and insight on campaign performance to internal stakeholders
Use dashboard to provide key campaign performance metrics and reporting
Work with data and deployment team to ensure list match accuracy and delivery
Engage with management and other departments to ensure promotional campaigns are developed and implemented to ensure optimum results
Provide a high level understanding of the brand’s clinical experience, positioning, messaging, and differentiation from competitive products
Manage campaign pacing & optimization with cross-functional partners, and monthly billing reconciliations to ensure monthly, quarterly and program revenue expectations are met
Monitor results for campaigns and ensure each pharmaceutical brand receives appropriate visibility on digital platforms
Maintain in-depth knowledge of EH Pro products, inventory and pricing via collaboration with internal departments
For gain share partners:
o Working with existing strategic imperatives and key issues provided by the client, develop a comprehensive program plan that identifies an appropriate promotion mix that is consistent with the brands positioning and core messaging
o Working with company’s internal design team to create, develop, and execute the promotional and medical education plan / initiatives (includes interactive and traditional marketing to healthcare professionals), and monitoring market dynamics and competition
Who We Are
Ziff Davis, a subsidiary of j2 Global, Inc., is a leading global digital-media company operating in four core verticals: Technology, Gaming, Healthcare and Shopping. Its brands – PCMag, Speedtest, ExtremeTech, Geek, Toolbox, IGN, Everyday Health, AskMen, Offers.com, TechBargains, emedia and Salesify – produce and distribute premium content across multiple platforms and devices. Ziff Davis delivers advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide. Ziff Davis publishes in 25 languages and successfully partners with local publishing operators across 114 countries.
Everyday Health, Inc. (subsidiary of Ziff Davis) is a leading provider of digital health marketing and communications solutions delivered through multiple channels, including desktop, mobile web, and mobile phone and tablet applications, as well as video and social media. Data and analytics expertise helps power our innovation engine to deliver content experiences and marketing and engagement solutions that drive better health outcomes. Everyday Health enables consumers to manage their daily health and wellness needs, healthcare professionals to stay informed and make better decisions for their patients, and marketers, health payers and providers to communicate and engage with consumers and healthcare professionals to drive better health outcomes.
What We Offer
Alongside a dynamic and fun working environment and on-going career development opportunities, Everyday Health offers top tier medical, dental and vision insurance options including membership to One Medical Group, fully-stocked kitchens with complimentary organic snacks and beverages, and a 401(k) plan with matched contributions. We also have a Flexible Time Off policy so you can take time off as you need it, a Commuter Benefits plan and employee discounts on various services, such as gym memberships and pet insurance.
**Everyday Health is an Equal Opportunity Employer**