Client Success Manager

US-NY-New York
Category
Sale - Support
Everyday Health, Inc.
Type
Regular Full-Time

Overview

What to Expect, the world’s best known pregnancy and parenting brand, is seeking a Client Success Manager (CSM) to champion, oversee and execute marketing campaigns for some of our most important clients.  We're looking for someone to work with many of the smartest marketers on earth, AND improve the health and happiness of millions of women around the world!

 

You will be responsible for managing specific advertiser brands and recommending marketing strategies to achieve their business objectives.  This includes planning media campaigns across mobile, desktop, email and social channels, creating and A/B testing direct response marketing promotions, and consistently reviewing data, analyzing performance and optimizing for results. Best of all, you will work closely with our clients who are some of the world's most sophisticated marketers.

Responsibilities

  • Client Advocate – Ensure the brand strategy and client KPIs are communicated, understood and implemented by cross-functional teams (sales, marketing, finance, product, design, technology).
  • Reporting & Analytics – You love data. You will obsessively track, analyze and optimize campaign performance to ensure client KPIs are met or exceeded.  You will reconcile delivery and billing on a monthly basis.
  • Marketing Innovation – Partner with marketing, product and design teams to improve the performance of campaigns by reviewing your analysis and suggesting changes to creative, landing page optimization or other campaign variables.
  • Communicator – Develop and foster relationships with both external clients and key internal stakeholders. CSMs proactively communicate program outcomes to clients and recommendations to ensure client’s see us as critical partners that help them reach their goals.
  • Organization – Ability to manage multiple accounts simultaneously, tracking the status of each project, and providing weekly status updates to all stakeholders.
  • Planning – Creating timelines, specifications and requirements for campaigns to share both internally and externally.

Qualifications

  • 4+ years of experience in digital marketing or account management
  • Previous experience in direct response marketing or affiliate marketing strongly preferred
  • Experience with Salesforce or similar CRM system is a must.
  • Experience with Omniture, Google Analytics or similar sytsem is a must.
  • Customer-focused, analytic self-starter with a strategic, resourceful, and detail-oriented work ethic
  • Strong ability to work with cross-functional teams in a highly complex, always changing environment
  • Bachelor’s degree
  • Strong proficiency in Excel and Power Point

 

 

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