Product Marketing Manager, Memberships

US-CA-San Francisco
Category
Development
IGN
Type
Regular Full-Time

Overview

Ziff Davis, a subsidiary of j2 Global, Inc., is a leading global digital-media company operating in four core verticals: Technology, Gaming, Healthcare and Shopping. Its brands – PCMag, Speedtest, ExtremeTech, Geek, Toolbox, IGN, Everyday Health, AskMen, Offers.com, TechBargains, emedia and Salesify – produce and distribute premium content across multiple platforms and devices. Ziff Davis delivers advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide. Ziff Davis publishes in 25 languages and successfully partners with local publishing operators across 114 countries.

 

IGN Entertainment is seeking an Product Marketing Manager focused on Membership to work in our San Francisco, CA office.

As a part of IGN’s product team, the Product Marketing Manager (“you”) will help drive user adoption of our product across screens - from web to apps to OTT - and help build a playbook for driving engagement through all of these channels. The ideal candidate should have a passion for the customer experience with an analytical and creative approach.

 

You’ll bring a deep understanding of market trends and tactics to the table and work to develop a compelling strategy. You’ll work side by side with the engineering, editorial and video teams to make sure these efforts are delivered in a way that is authentic to IGN’s voice and experience.

 

Responsibilities

  • Start at the top by analyzing our user funnel - whether web-based registration, new app installs or OTT - and developing a plan to optimize it.
  • Help build our lifecycle marketing strategy using drip or trigger campaigns, loyalty programs, e-mail or notifications.
  • Utilize analytics, usability studies, research and qualitative feedback to continuously improve our engagement metrics.
  • Participate in project-definition activities with other project stakeholders, including sales, engineering and marketing.
  • Lead cross-functional teams, serving as product and project manager, to define specifications, establish milestones, and manage the development and implementation against goals.
  • Communicating product status, key issues and launch plans to constituents across the IGN organization including senior management, design, engineering, operations and sales teams.
  • Develop marketing campaigns, collaborate on asset creation, and drive execution including optimization and tracking of results. Use email, on-site, push, and in-app marketing tools to execute campaigns.
  • Own reporting for marketing performance, including attribution, ROI, retention, and forecasting

Qualifications

  • 2-4 years of real-world experience in user acquisition at scale
  • Experience in performance-based marketing. You understand this acronym soup: CPA, CPM, CPC, ARPU and LTV
  • Excellent written and verbal communication skills.
  • Analytical, data-driven, results-oriented, self-starter
  • Must be able to manage and prioritize workload and meet deadlines.
  • You have a passion for games, or a deep consultancy background (i.e. “well-versed in feigning strong interest”).

 

Here’s the good stuff about us…

  • You’ll make an impact. We reach 130MM unique users each month. We’re big time, but we are a small team—and we’re not afraid to give you real opportunities to make a difference in grand, visible ways.
  • Gaming is the culture here. That means it’s actually fun, even when we’re not trying. We share the same passions as our audience, and want to be here.
  • We value irreverence. We want you to be yourself, speak your mind, lead shenanigans, and know that nothing here is above question.
  • There is value in games and entertainment. We’re the experts and we’re preparing for a future where gaming is everywhere.

 

Come geek out with us, but be prepared to work as hard as you play. It’s serious business, after all.

 

**We are an Equal Opportunity Employer**

 

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